Publishing your web site on the Internet simply does not guarantee that people will visit your site. With over 100 million pages out there, it's easy to see how yours can get lost in the vast crowd. Therefore, it is important to ensure that your site stands out in the crowd. That's where we come in.

There are around 20 search engines that account for well over 90% of all web searches - the problem is, each engine ranks your pages differently, according to its own set of rules and criteria. Search Engine Management from Softnet addresses these differences head on by delivering customized versions of your web pages to the various search engines as they index your site.

The result of this is a web page which senses which search engine is indexing it and dynamically modifies it's content to specifically target the search engines with custom content, keywords and descriptions. While invisible to visitors to your site, these pages will stand out like beacons to search engines. This approach ensures that each page is specifically "tuned" to the relevant search engines, vastly improving your chances of higher rankings across all search engines for your most valuable keywords.

In addition, Search Engine Management from Softnet will provide you with detailed monthly reports, tracking the effectiveness of the new pages, and evaluating the site against any new changes in search engine rules or criteria. Once a month, any changes in how search engines evaluate your site will be incorporated into your pages, and resubmitted to the search engines.

Since it takes between 3 weeks and 6 months for the various search engines to fully incorporate a site into their database, do not expect immediate results. Search Engine Management from Softnet is an annual program, with monthly evaluations and adjustments as described above. The program uses proven industry-standard techniques for increasing your site's visibility, and WILL result in increased traffic for your site.

The cost for Search Engine Management from Softnet is $39.95 per month, plus a one-time fee for creating the initial pages, based on the number of pages created. For an average site, with 10 product or service pages and associated "company information" pages, this fee will be about $1,500.00 (it is based on the approximate number of hours necessary to create the initial pages, tune them to the various search engines, and submit the new changes to the search engines).

Each month, your entire site will be re-evaluated with all of the major search engines, and graded against the previous month's rankings. In addition, the entire site will also be checked against changes to the methods and criteria used by the search engines, and the pages will be modified, if necessary, to re-tune the pages to the search engines. A full report will be provided each month, containing an extremely detailed analysis of your site's rankings, as well as the relative position of your competitors. If you want to keep an eye on particular competitors, you can have a full report on their sites provided as well, at no additional charge.