|
The amount of money now
being transacted over the Internet is measured
in the billions of dollars - and rising exponentially.
There are numerous reports, and various measures,
but in 2003 it is estimated that online stores
will serve over 70 million shoppers to the tune
of 10 billion dollars! Moreover, Internet shoppers
form one of the most attractive marketing demographics,
with 56% belonging to the 25 - 44 age group,
70%
with college degrees, and 61% earning more than
$50,000 a year. In addition, in a survey of
Internet
users, 55% indicated that they got information
about a product or service online before making
a traditional retail purchase, and 41% said they
made a buying decision in the last six months
because of something they learned online. And
these ratios are all predicted to grow.
 E-commerce
is the practice of selling goods and services
directly over the Internet, using your electronic
storefront as a "virtual employee";
one able to display information about goods and
services, take and authorize credit cards, debit
cards and electronic checks, and offer shipping
and delivery alternatives 24 hours a day - with
no overtime!
So is e-commerce right for
your company? Maybe not. Not that we don't want
to help you set up an Internet store if you have
a business or idea suited to it, but fact is,
most companies simply are not suited for this
kind of activity. For those that are however,
Softnet can assist you in establishing a full-featured
store with all of the services. We can link your
storefront directly to a database containing your
product descriptions, photos, prices, shipping
costs and methods, even customer lists to provide
visitors with a unique and personal shopping experience.
Since the needs and requirements
for e-commerce systems can vary widely from company
to company, it is impossible to estimate the cost
of taking your store online without carefully
evaluating your business and online objectives.
Give us a call to arrange a site evaluation and
consultation, where we can help you decide if
an electronic store is a smart choice for you.
|
