Strategies for Search Engine Optimization

Our SEO strategy begins with your website design. We work from the ground up to provide a web site that is both visually attractive as well as attractive to the search engines. We start with extremely clean programming techniques which remove much of the "clutter" from the underlying code on your web pages. This helps focus the webpage on the content necessary to achieve high rankings, without sacrificing anything visually.

We then work with you to determine which keywords and phrases are actually being used by people searching for products or services like yours. Finding and targeting these keywords is critical to improving your rankings. When choosing which words or phrases to use, it is important not to fall into the trap of choosing phrases which describe your company, but rather those phrases people are actually using to find your product or service.

Next, we will assist you in integrating those words and phrases into the content portions of your website - your headings, descriptions, links, bullet lists and so forth - in a manner which provides the search engines with a good distribution of your targeted keywords throughout your website. Placing keywords throughout your pages is important to providing reinforcement of your keywords throughout your site. Placing them in the right places within your individual pages increases both the relevance and prominence of your keywords, two important measurements in search engine optimization.

Once your website and your pages have been optimized for your selected keywords, we will begin work on the parts of the web pages not seen by visitors, but which are highly visible to search engines. These programming areas are examined by the search engines when they visit your website. Although their importance to rankings is diminishing as the search engines' algorithms become more adept at reading page content, search engines still look for a strong correlation between the visible and hidden areas of your web page.

Finally, we will submit your new website to the search engines and carefully monitor your rankings. You will receive regular reports from us on your progress with the search engines, detailing your rankings for each keyword in the top search engines.